No one knows your hair like you do!

You deserve luxurious care you can mix, match, and layer for a combination truly tailored for your unique blend of textures. Made with mango butter and avocado, castor, and jojoba oils, our products provide the perfect blend of moisture, manageability, strength, and style to showcase your naturally beautiful crown in all its glory.

your hair

Texture Theory was created for beautifully textured hair that refuses to shrink into the background — glorious natural hair that takes up space, turns heads, and demands attention. On wash day or any day, we’re here for every stunning strand.

Find the right products for your hair type

S-Shaped curls are known for their spiral-like pattern.

Heavy products that weigh down curls can lead to breakage and frizz. That’s why this curl texture especially benefits from a lightweight hair care routine that provides a gentle, non-crunchy feel and amplifies S-shaped tresses.

Curly Texture Hair
Coily curls are known for their well-defined coils and z-pattern strands.

Absorbing moisture and withstanding shrinkage are the biggest factors when maintaining coily hair. This curl texture benefits from products that contain hydrating elements and conditioning oils to help preserve health and longevity when styling.

Coily Texture Hair
Kinky curls are known for their soft and wiry strands that bend in a zig-zag pattern.

When maintaining kinky curls, products must have hydrating elements to avoid frizz, dehydration, and breakage. Products that aid in deep moisture and silkiness are ideal for this hair texture on any day.

Kinky Texture Hair

ingredients
    made for you

Made with mango butter and avocado, castor, and jojoba oils, our products provide the perfect blend of moisture, manageability, strength, and style to showcase your naturally beautiful crown in all its glory.

We never use sulfates, parabens, phthalates, silicones, or harsh chemicals that can dry or damage hair.

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Ingredients Image

Giving back

Texture Theory is committed to caring for what goes into our products and into our community. In our products, we use safe and wholesome ingredients, reflecting our commitment to her natural beauty and textured hair needs. In our community, we are committed to uplifting women by investing in Rung for Women’s Wellness Program, which supports the holistic well-being of Rung members on their path to a family-sustaining career.

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Hair care that enhances
the natural beauty of curly hair